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User-generated content and influencer marketing have heightened consumer awareness of wellness and personal care.
April 1, 2025
By: Melissa Meisel
In the last two years, Beijing-based ByteDance has been leading the charge in growing the global social media commerce market TikTok is redefining personal care journeys by driving trends in particular categories.Social media platforms are swiftly replacing search engines when discovering new products. 22% of sales were shaped by global social media commerce (S-Commerce) and 3% of total e-commerce sales conducted via social media platforms in 2024, reveals data anal...
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